Performance Marketing Executive
distanceSurat (On Site)
workFull Time
Key Responsibilities
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Generate creative campaign ideas that connect with MSME owners.check
Continuously brainstorm and experiment with new angles, hooks, and content formats to improve campaign performance.check
Plan, launch, and optimize paid ad campaigns across Google Ads (Search, Display, YouTube), Meta Ads (Facebook & Instagram), and LinkedIn Ads.check
Define and execute ad strategy focused on trials and sign-ups with a clear ROI/ROAS target.check
Conduct keyword research, audience segmentation, and competitor analysis to maximize reach and relevance.check
Collaborate with external partners/agencies for ad creatives and video content.check
Track, measure, and report campaign performance metrics such as CTR, CPC, CPL, ROAS, conversion rate.check
Run A/B tests on creatives, targeting, ad copies, and landing pages for continuous improvement.check
Stay updated on latest trends in performance marketing, PPC, remarketing, and growth experiments.check
Work closely with the sales/remarketing team to align campaigns with user journey insights.Requirements
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2–4 years of experience in performance marketing / paid ads management.check
Proven track record of running successful campaigns on Google Ads and Meta Ads (LinkedIn Ads a plus).check
Hands-on experience with tools such as Google Ads Manager, Meta Ads Manager, Google Analytics, Tag Manager, UTM tracking.check
SaaS or B2B marketing experience.check
Knowledge of tools like PostHog, Mixpanel for conversion tracking.check
Experience with landing page optimization (CRO).check
Strong understanding of funnel optimization, attribution models, and remarketing strategies.check
Analytical skills with ability to turn campaign data into actionable insights. Ability to use analytics tools like Google Analytics or any other.check
Excellent communication and organizational skills — able to manage multiple campaigns simultaneously.Are you ready for this job?
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